Digitalization? None! A surprising number of small businesses still have no or only a rudimentary website. They also face this issue? Then you should become active – and secure the advantages of digital conversion. Today you will find out 6 reasons why your company needs a good website.
There are plenty of reasons why a business needs a website. Nevertheless, 44 percent of small businesses still do not have a company website on the Internet. This is the result of a survey by the digital agency web4business, in which 355 German companies with up to 24 employees were questioned.
Surprisingly, more than half of the entrepreneurs without a website believe that they do not need their own online presence. The remaining respondents justify their abstinence from the internet by saying that they lack the specialist knowledge to create and maintain a company website. At the same time, it is too expensive for them to entrust this task to a professional.
Another number shows that the effort is worthwhile: 93 percent of the entrepreneurs surveyed with their own website are satisfied with their digital presence. At the same time, however, they also see room for improvement: They state that they have problems winning customers and opening up new sales channels for their company. In addition, many of them receive inquiries via the website that do not match the services of their company. Lets dive in and talk about the reasons your company needs a good website.
Find out why your company needs a good website
Reason 1: A website draws customers’ attention to your company.
Anyone who wants to buy something or is looking for a service provider often searches the Internet today. Companies whose homepages are displayed on Google therefore have a better chance of winning customers. And if you don’t have a professional website, you may lose customers to the competition.
In addition, satisfied customers can simply send friends and acquaintances a link to the company’s website if they want to recommend the company to others.
Reason 2: Your company can be reached at any time via a website.
Advertising campaigns only make a company’s information and messages accessible to the general public for a short period of time. A website is different: Once created, it can be accessed at any time. For example, customers can find out 24/7 when a store is open, what it offers or how best to reach it.
Customers can also send feedback and questions at any time. Because unlike by telephone, a company can always be reached by e-mail.
Reason 3: A website offers space for comprehensive information.
From the company history to services to references and pictures: companies have a lot to tell. However, space is limited for advertisements, radio spots or posters. On a website, on the other hand, companies can provide all the information that is important to them. Especially with products or services that require explanation, this offers the opportunity to present all the advantages of the offer in detail. This can also be done in thick, glossy brochures or catalogues, but they quickly become outdated (see 5) and are therefore much more expensive.
Reason 4: A good website makes your company look modern.
For many customers, a company’s website is the first point of contact with a company. If you want to make a good first impression, you should have a well-maintained and up-to-date online presence. If a company has no or a completely outdated website, this can deter customers.
Reason 5: You can easily communicate innovations via a website.
In companies, nothing stays the same for long. Whether new offers, changed contact persons or extended opening times: Customers can be informed about such innovations via the company’s own website. If the site was created with a content management system such as WordPress, Joomla or Contao, entrepreneurs can even make simple text changes themselves. This saves the costs for a service provider.
Reason 6: A website can be used as an additional sales channel.
Anyone who integrates an online shop into their website creates a completely new sales channel for their products. This offers local retailers, for example, the opportunity to expand their catchment area: They can also reach customers outside the region via the Internet – or even worldwide. Today you learned 6 reasons why your company needs a good website. To learn more, check out our blog!
We hope that this article answered your question about “why your company needs a good website”. Now you can clearly see the benefits of a nice website.
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