A natural consequence of online segment development for mobile devices is that people started to use mobile applications more and more, regardless of the purpose. This determines most of the businesses to opt for the creation of a mobile application. Looking to improve your business? In this article we will be going over why your business needs an app. More topics and information can be found on our articles in our blog.

Our company is proud of having a vast portfolio that includes clients from all business niches. Looking back on everything we have learned over time, we can provide insight  into the most common benefits brought by the development of mobile applications to our clients.

For the user, the fast-loading time of an application compared to that of loading a website is a crucial matter. The data is stored directly on the device, so the performance no longer depends on a server. This determines the possibility of certain functions incorporated by an application to be accessed even without the Internet. There are many reasons why your business needs an app

Creating a mobile application facilitates new means of promotion

If the user is satisfied with the way a mobile application works, the business benefits from a lot of advantages. Let’s review some benefits that appear after the hard work of specialists in creating a mobile application and why your business needs an app

Constant communication with the target audience – before creating the application, a study of the object of your business is mandatory in order to precisely identify its target. Thus, everything you promote through the mobile application reaches the right place.

Smart ways of promotion – rewarding customers and displaying this fact in the interface of a mobile application are sure ways to sell. The application notifications are also of real use, through which you can notify your clients of events related to your brand or inform them that  youhave discounts on your services or products.

Statistics about the activities of your customers – the analytical components of the mobile applications collect data about the user’s behavior so that you can anticipate his intentions. You will therefore find out how you can effectively sell your products or services.

Exposure and trust from customers – the strategy with which the application is created contributes to your presence in the user’s life. You will quickly be noticed, while customers become loyal, knowing that your services are permanently available.

Why Your Business Needs an App in 2023

The development of a mobile application reinvents customer service

Even if you have a relatively small business, creating a mobile application excessively contributes to good customer service behavior. Through an easy procedure, you can take care of everything necessary for customers to be happy before, during and after they have purchased a service or product from you. Your application can contain fields for feedback and communication methods that do not require an entire department of employees for maximum efficiency.

If your business grows, you can opt for the development of a customer service mobile application, for the purpose of making the work of employees easier and clear the way for other tasks. This is recommended when you do not find any of the already created customer service mobile applications to be suitable. 

The use of a personalized customer service application is a solution with maximum effectiveness. When you request such an application, we develop it taking into account the internal dynamics of your company. In this way, you don’t waste time adapting a standard mobile application to your working conditions. The new mobile application will contain only the functions you need.

Mobile applications are very popular among people all over the world

Several studies carried out over the years have shown that mobile applications are among the most important tools or, better said, programs used by smartphone users, especially in the e-commerce segment. Thus, if you have an online store, a mobile application can be one of the easiest ways to access them, but also to success.

According to some studies, in Romania alone, over 38% of the owners of mobile phones and tablets spend their time on the Internet, many of them making online purchases directly from the mobile applications of stores that use such tools to attract and customer loyalty.

Therefore, it can be said that the popularity of a mobile application can propel your business towards success. If you are interested in integrating such an application in your store, our developers can help you.

Mobile applications are faster than websites

Although in some places a mobile application can resemble a website that allows a user to create an account and perform various operations. The app is usually faster than the website because it is better optimized for mobile devices. smartphone and tablet type. Also, it does not need to be fully loaded in the browser, therefore benefiting from greater independence compared to a website. However, the importance of the website, which is more complex, more stable and offers more information, should not be minimized either.

Returning to mobile applications, they also have other advantages in terms of speed, among which:

1. they have access to most of the functions of the device on which they are installed (usually, access is allowed by the user);
2. they are interactive and can be connected to various social networks;
3. can offer personalized content based on the user’s searches;
4. they are easy to use and intuitive.

Many smartphones owners prefer native mobile applications created especially for Android or iOS instead of optimized websites, when accessing the Internet from a desktop or laptop, however, websites have an advantage. That is why a balance between these two devices is recommended. 

Conclusion

We hope that this article answered your questions about why your business needs an app. Feel free to contact us on email or phone for any project. In this article, you learned why your business needs an app.

Feel IT Services is a well-rounded company with an agile team and experience in software / website development that can help your company to succeed. Now you have the necessary information to improve your business. Learn more on our website and blog. Find out more information about Feel IT on our Linkedin page.

Feel IT Head Office located at 13 bis avenue de la Motte Picquet 75007, Paris, France, phone: +33 6 62 88 36 50, email contact@feel-it-services.com